Brand Activations & Immersive Exper

Interaction Is the Difference Between Exposure and Engagement In brand events and activations, visibility alone is no longer enough. Modern audiences are exposed to hundreds of brand messages every day: across digital, physical, and social environments. What differentiates impactful brand activations from forgettable ones is not how many people saw the brand, but how many people interacted with it . Audience interaction is the bridge between presence and participation. It det