Brand Activations & Immersive Exper

Most product launches that fail do not fail on stage. They fail weeks earlier , during planning, alignment, and decision-making. By the time audiences witness confusion, weak messaging, or execution issues, the damage has already been done. Product launches are uniquely unforgiving. They represent a brand’s confidence, clarity, and seriousness in a single moment. When mistakes occur, they are magnified by media coverage, digital permanence, and public scrutiny. Understanding