Brand Activations No Longer End at the Venue In today’s attention economy, the true lifespan of a brand activation begins after the event concludes . While physical attendance delivers immediate experience, social media determines reach, longevity, and memory. A brand activation experienced by a few hundred people can be seen by millions, if it is designed correctly. This is why social-media-first design has become a strategic imperative, not a marketing afterthought. Social-