Introduction: Product Launches Operate Under Different Rules Unlike conferences, internal meets, or networking events, product launches are moment-centric . They are not designed for extended dialogue or gradual engagement. Instead, they are built around a single critical moment , the reveal, where perception is formed instantly. In a product launch, the margin for error is minimal. A delayed cue, an AV glitch, or a poorly timed reveal can overshadow months or years of produc