A brand launch is one of the most powerful signals a company sends to the market. Before a product is tested, reviewed, or adopted, the launch answers unspoken but critical questions instantly: Is this brand serious? Is it credible and well-prepared? Does it understand its audience and market context? These judgments are formed before the product is ever used . In many cases, they shape how the product itself is received later. This is why brand launches are not neutral momen

Introduction: Product Launches Operate Under Different Rules Unlike conferences, internal meets, or networking events, product launches are moment-centric . They are not designed for extended dialogue or gradual engagement. Instead, they are built around a single critical moment , the reveal, where perception is formed instantly. In a product launch, the margin for error is minimal. A delayed cue, an AV glitch, or a poorly timed reveal can overshadow months or years of produc