Many events feel impactful in the moment. Energy is high. Engagement looks strong. Feedback sounds positive. But weeks later, a familiar question arises: What actually changed because of this event? This is why planners must focus on how to ensure value beyond event day . An event’s true success is measured not by applause but by what endures after people return to work. Strategic planners design events not as endpoints, but as starting points  for sustained action, alignment