Many organizations treat ROI as something to calculate after  an event. Professional planners know better. They understand that ROI is not recovered at the end of an event ,it is designed from the beginning . This is why professional planners maximize ROI  not by cutting costs or inflating metrics, but by aligning events tightly with business intent, audience needs, and measurable outcomes. ROI in corporate events is the result of disciplined planning, not post-event justific